The Flückigers are a typical Swiss family. But by buying fakes, Sandra, Daniel, Alex and Lea Flückiger have invested in a business that gives rise to new victims every day. All over the world, consumers are being put at risk, social welfare systems cheated, buyers deceived and ultimately jobs destroyed, just so illegal trade can prosper. The criminal organisations that manufacture and sell counterfeit goods are pocketing billions in profits, with annual trade in counterfeit goods amounting to USD 250 billion according to conservative estimates by the Organisation for Economic Co-operation and Development (OECD). These vast margins are often several hundred times greater than those in drug trafficking, for example. The United Nations Office on Drugs and Crime (UNODC) even believes these profits are financing other illegal activities such as trafficking in human beings as well as drugs. Counterfeit goods, on the other hand, offer a relatively low-risk way of laundering money from dealings that are even more sordid. Don’t play the game – only trust the genuine article!