Good AI, Bad AI: tackling counterfeiting and piracy in the era of artifcial intelligence.

How does AI impact the production and distribution of counterfeit goods? Is AI used to circumvent protection measures and intellectual property rights? How can AI help us to combat counterfeiting and piracy?

This event will take place on Friday, 6 September 2024, at the Haute école de gestion Arc in Neuchâtel.

More information

From 1 to 9 May 2024, the associations STOP PIRACY and Swissness Enforcement will be staging a joint information campaign at a stand at Zurich Airport. Their aim is to inform travellers about the risks and background of counterfeits as well as products from abroad unlawfully bearing a Swiss cross
or a designation such as ‘Swiss’.  The only people who benefit are the counterfeiters at the expense of the economy and consumers.

What is the problem?

NFTs not your cup of tea? Well, they should: NFTs as a new way of fighting counterfeiting and piracy

More and more companies are jumping on the NFT bandwagon and selling various NFT items. But what actually are non-fungible tokens? Why are Swiss companies using this new technology? And what role can NFTs play in the fight against counterfeiting?

The event will also focus on the following topics relating to combating counterfeiting and piracy: the situation regarding counterfeit medicines in Switzerland and the EU, illegal online streaming services, and experiences with enforcing “Swissness” in Switzerland and abroad.

Fight Against Counterfeiting and Piracy in the Digital Era»


What are the challenges in the fight against counterfeiting and piracy in the digital age? Are 3D printers about to become the new money spinner for counterfeiters? What measures are in place in Switzerland to combat counterfeit goods being sold online? The new copyright law strengthens the fight against internet piracy by allowing data to be processed for the criminal prosecution of copyright infringements, but how will this actually be carried out in practice and what are the challenges involved?