Whoever stands out from the crowd with their products has always been the target for imitators and unauthorised users. The phenomenon of counterfeiting and piracy has assumed alarming proportions worldwide and even Swiss companies are increasingly becoming victims of counterfeiters – particularly in the European and Asian markets. Large corporations as well as small and medium-sized companies (SMEs) from all sectors of the economy are affected.
To ensure that you’re the one who profits from your innovations and creations - and not free riders - you must protect your intellectual property from counterfeiters and enforce your rights. The following pages will give you further information on protecting intellectual property:
There are various options available to producers and rights holders for enforcing their intellectual property rights: