Chronology

2007: The Swiss Anti-Counterfeiting and Piracy Platform is transformed into the STOP PIRACY Association
2005: The IPI and the ICC Switzerland create the Swiss Anti-Counterfeiting and Piracy Platform
2004: IPI report on “Counterfeiting and piracy: an appraisal of the current situation in Switzerland"

Highlights

1-7 July 2009: Information campaign with exhibits of counterfeits and plaster-set giveaways at Zurich Airport to sensitise Swiss tourists to the risks and dangers of counterfeit products
25 October, 2008: first Switzerland-wide STOP PIRACY DAY with various events at pharmacies, cinemas and retail stores; broad advertising through radio, television and film ads with Anatole Taubman and Marc Sway
26 June, 2008: press conference “Improved protection for intellectual property as of 1 July, 2008”, with Federal Counsellor Eveline Widmer-Schlumpf and other high-ranking officials
July / August 2007: second-phase awareness campaign with billboards in airports and border stations, posters in trains, film ads in 41 open-air cinemas and 435 regular cinemas etc.
Since 16 January, 2007: billboard campaigns in the nine largest Swiss urban areas, train stations, airports, customs offices, car parks and trade fairs
16 January, 2007: press conference with Christoph Blocher, Thomas Pletscher and Felix Addor